While The Glenrothes has existed as long, or longer than many of the storied single malts in the world today, the brand has subordinated itself in order for its golden nectar to serve as a primary constituent of other, less charismatic blended scotches.
Glenrothes Inner Sanctum Logo
I designed this celtic knot in order to strike a meaningful chord with the brand and Glenrothes devotées alike. Echoing the unique shape of the brand's iconic bottle, topped off by a stylized celtic heart it's a mark that any Glenrothes drinker would wear proudly on their sleeve—or embroidered on their kilt for that matter.
The heart of the matter. For a select few, the Glenrothes golden secrets are revealed,
To build a top shelf reputation after nearly a century of slumber was no easy feat, so to sharpen the tip of the marketing spear I designed The Glenrothes Inner Sanctum affinity kit. It offers those who've already discovered, and embraced the brand, a luxurious way to spread the word to friends and family—or kith and kin as they say in middle english.
The premium packaging contains within itself a matched set of tasting glasses, flavor profiles, and accessories for annotation. Combined with anecdotes on rare vintages and Glenrothes history, this miniature tasting set is an exclusive reward for the brand's most devoted acolytes.
Such a pristine enclosure for something so complex and interesting. That's precisely the point—let the brand do the talking.
Presenting the gateway to the inner sanctum of Glenrothes: The Gathering, a printed account of the Glenrothes history and all that goes into it.
Look beneath the Glenrothes Inner Sanctum book and you'll find a trove hardware. Enough to summon your own gathering of Glenrothes faithful.