PAUL MACNERLAND

This custom motorcycle shop's intent was to evoke the spirit of european motor racing of the 1920's and 30's. For this I created two elements to deliver the appropriate feeling. The first is the custom script, a modern interpretation on a style used by many brands of the era. The second is the piston illustration that is rendered in the style of pre-war French poster art. The logo elements can be used separately to accommodate printing on t-shirts business cards, etc.