This little campaign for Static Guard fulfilled the client's request for an ad that could showcase a myriad of uses, be able to fit in almost any print space, and able to be produced for less than the cost of a bag of bird seed.

The result is a modular ad that can be divided in half, thirds, and quarters to fit any page, while colorfully and honestly depicting how static annoys, embarrasses, and ruins people's lives.

For every kind of media buy

Ofentimes an ad is compromised by trying to deliver too much information. Sometimes though, too much is just enough.

While this ad can deliver a lot of information, its true strength is in its versatility. Modular content can be applied to almost any media format; print, digital, retail—this concept says bring it on!

modular third page ads

Here's an example of how this concept's modular approach was used to create a third-page print ad, customized to a particular season or specialized media buy.