• Advertising
    • Digital
    • TV
    • McDonald's
    • Harris
    • Lunchables
    • Static Guard
    • Canadian Club
    • Ritz Bits
  • Design
    • Octane
    • Glenrothes
    • Moto Pico
    • Fischer Motorsport
  • Illustration
    • Storyboards
    • Color
    • Black & White
  • about/contact

PAUL MACNERLAND

ADVERTISING DESIGN ILLUSTRATION

  • Advertising
    • Digital
    • TV
    • McDonald's
    • Harris
    • Lunchables
    • Static Guard
    • Canadian Club
    • Ritz Bits
  • Design
    • Octane
    • Glenrothes
    • Moto Pico
    • Fischer Motorsport
  • Illustration
    • Storyboards
    • Color
    • Black & White
  • about/contact

DIGITAL

It'a a digital world and we're all just living in it. While that may sound like a punchline to a joke, it isn't, it has become the gospel truth. In a world where even your refrigerator can talk to the internet, it's becoming difficult to take anyone seriously who can't.


Mark 10 e-vapor cigarettes

Vape ‛em if you’ve got ‛em—e-vapor that is. The Mark 10 e-vapor cigarette, surely the biggest thing to happen to tobacco since Sir Walter Raleigh handed a pack of smokes to Queen Elizabeth. Obviously this game changing marvel should have its own sexy, modern, responsive website—and now it does.

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McDonald's

When McDonald's launched their widely heralded All Day Breakfast program, they also quietly re-photographed all of their food in a more naturalistic style. The mission of this  little website redesign was to incorporate the new photography into an existing CSS shell.


Dapple

Just another formula for cleaning up formula? Or is it a revolution in washing up? The moms behind Dapple knew they were on to something when they developed super-effective, all-natural, baby-safe cleaning products. All we had to do, was to convince every other mom in the world. Good thing we had the internet on our side.


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Cricket Wireless

How do you convince everyone who visits your website that they are getting ripped-off by their current wireless company? I did it by using charts, graphs and interactive tools, of course!


Oscar Mayer

It's difficult to believe, but at one time the internet wasn't such a serious place. Back when online security meant someone falling out of their chair while surfing the 'net, Oscar Mayer was pushing the limits of online fun with their kid-focused, wiener-centric, award winning, Virtual Lunchbox.