The brand asked me to develop several looks to rejuvenate Canadian Club’s once vibrant image. An image that was at one time tied to gangsters, smuggling, and the speakeasy.

RETHINK YOUR DRINK

A campaign idea designed not only to persuade a tippler to reimagine their preferred beverage, but to reconsider their preferred brand altogether.

Change your game

This adlob, or "ad like object", is attempting to expand the average spirit drinkers knowledge about the depth of this whiskey's character by graphically illustrating various ways it can be enjoyed.

Exhilarating. Alternative.

These poster-like ads use the time tested approach of female seduction. The use of double entendres, deliver the brand's message that "Canadian Club is a smooth drinking whiskey all by itself" in a fun yet slightly cheeky way. (no pun intended)

Call Cee Cee.

This campaign idea centers around the attempt to create a "bar call" for the college graduate ready to leave beer behind. For the uninitiated, a bar call is a shorthand moniker that can easily be understood by a bartender in a noisy club. Need whiskey? Just call Cee Cee.