PAUL MACNERLAND

Mike's Hard Lemonade

No pun intended, but it's hard to be lemonade in a beer world. That's why Mike's asked for a unique display rack to showcase their unique beverage. This solution used a system of cantilevers to securely hold  the cartons yet make them appear as if they were off kilter and might tumble off the shelf at any moment. Simple, and eye-catching. 

Mike's Lemonade Display